How do I compare two projects in the same area?

Many buyers compare only location and headline price, and that is not enough.
A more expensive project in the same area may still be the stronger option if its layouts are more efficient, its charges are lower, and its exit is clearer.
Equally, the cheaper project may win if it delivers genuine value rather than just a discount.
Build a fixed comparison model and weight each factor according to your objective: investors prioritize liquidity and rentability, while end users give more weight to livability and finish.