Is buying from a large developer better than buying from an emerging one?

If your priority is lower execution risk, larger developers often feel safer, especially in off-plan purchases.
If you are pursuing stronger upside and better entry pricing, an emerging developer can make sense—but only with tighter due diligence.
Judge the newer developer through the actual project: its location, product type, contractor quality, pricing logic, and competitive landscape.
In some cases, an excellent project from an emerging developer is a better buy than an average project from a major brand.