HQ by Rove

HQ by Rove is an office building in Business Bay where furnished office modules are sold to owners and run with the services of a hotel brand. It is developed by IRTH under a licence from Rove Hotels on Marasi Bay, the canal-side pocket of Business Bay facing Downtown Dubai, with 414 units and an expected handover in Q1 2029. These are offices, not homes: buyers either use the space for their own company or hold it as an investment.

Ask Laguna Life for today's prices and the office modules available at HQ by Rove.

HQ by Rove offices: types and sizes

Rove sells the floors as ready office modules. Each one comes furnished and wired, and every module has a private outdoor courtyard, while the double-height lofts add a pantry and a rest area. Sizes:

• Studio: 625 to 725 sq ft
• Deluxe: 1,360 to 1,435 sq ft
• Simplex Edge, on the edge of the floor: 1,239 to 1,614 sq ft
• Executive, double-height: 1,986 to 2,227 sq ft
• Loft Edge, double-height: 2,050 to 2,466 sq ft
• Penthouse Lofts on the top floors: 2,183 to 5,790 sq ft
• A La Carte: from 2,700 sq ft, built from combined modules up to a part or full floor of about 22,500 sq ft

The building has 414 units over 23 office floors, with 988 parking bays and 21 lifts. Rove allocates one parking bay for every 625 sq ft of office, with extra bays available and valet parking planned.

Tell us the size you need, and we will send you the matching HQ by Rove modules and floor plans.

What makes it different: a hotel brand running an office tower

HQ by Rove is the first standalone hospitality-branded office building in the region. Rove does not only lend its name: an on-site management team finds and screens tenants, handles contracts and paperwork, and looks after daily operations and maintenance, so an owner who does not occupy the office still has someone running it. Owners and their staff also get Rove perks such as hotel rates and access to co-working at Rove hotels.

The shared spaces cover more than 120,000 sq ft over several levels:

• Arcade and ground floor: a private access road, drop-off and valet, concierge, a lobby lounge, co-working, The Block food hall and an events stage
• HQ Land on the podium: gym, spin studio, padel and basketball courts, a running track and a skyline terrace
• Reset 16: an indoor lap pool, jacuzzi, wellness and napping pods and a Zen garden
• The Hub: meeting rooms that can be joined, acoustic pods and a shared pantry
• Rooftop: garden meeting pods, an observation deck and more co-working space

Location: Marasi Bay and Marasi Drive, Business Bay

The building stands on Marasi Bay Marina, off Marasi Drive on the Downtown side of Business Bay, next to Rove Home Marasi Drive. A private road leads to the entrance and the Dubai Canal walkway runs alongside. Drive times: 3 minutes to Sheikh Zayed Road and Al Khail Road, 5 minutes to DIFC and Downtown Dubai, 10 minutes to Dubai Design District and 15 minutes to Dubai International Airport. For the wider office market in the district, read our guide to offices in Business Bay; for homes nearby, Al Habtoor Tower is one of the residential projects on our site in the same area.

Payment plan and handover

IRTH asks for a 15% down payment, with the remaining instalments tied to construction milestones, and the expected handover is Q1 2029. If you buy an office from an existing owner, the schedule in that owner's contract applies, so ask how much of the price is still owed under the plan.

Request the current HQ by Rove payment plan and resale options from Laguna Life.

Who HQ by Rove suits

It suits two kinds of buyer. The first is a small or mid-sized firm that wants to own a furnished office in Business Bay instead of fitting out an empty floor; our note on shell and core versus fitted offices covers that choice. The second is an investor who wants an office managed for them, with tenants found by the operator. It is less suited to a business that needs a large open floor fitted to its own design straight away, although the A La Carte option combines modules.

For larger floor plates on Sheikh Zayed Road, Lumena Alta by OMNIYAT offers Grade A offices from 4,502 sq ft in a 380-metre tower with a hotel and sky pool.

For larger floor plates by the canal, Burj Capital by Centurion Properties offers Grade A+ offices from 750 to 14,100 sq ft on Al Marasi Drive, with smart parking and expected handover in Q4 2028.

For a larger floorplate you fit out yourself, compare Lumena by Omniyat, a Grade A tower on Sheikh Zayed Road with half-floor offices.

Why buy at HQ by Rove: for your business and for investment

For your business:
• A furnished, ready-to-use office in Business Bay, so you skip the fit-out
• Hotel-style shared spaces and services run by a hospitality brand
• A Marasi Bay address close to Downtown Dubai and the main roads; our guide to free zone and mainland offices explains how the location fits your licence

For investment:
• Business Bay is one of Dubai's busiest office districts, with steady demand from small and mid-sized firms
• A managed office where the operator looks after tenants, so ownership stays hands-off
• A construction-linked payment plan that spreads the cost until handover

Book a call or a site visit with the Laguna Life team to compare HQ by Rove offices.